Sunday, April 6, 2025

Winiger, F., Schneider, G., Goldzycher, J., Neuhold, D., & Peng-Keller, S. (2025). The ‘Spiritual’ and the ‘Religious’ in the Twittersphere: A Topic Model and Semantic Map. Journal of Religion, Media and Digital Culture, 14(1), 1-22.

 What They Did

The researchers collected 138,000 Twitter posts containing the words “religion” or “spirituality” between March and April of 2021. They used language analysis software to generate seven clusters of words associated with “religion” or “spirituality,” label each post as positive or negative in sentiment, and generate a concept map of 200 words frequently appearing in the data. Three of the authors (an anthropologist, a church historian, and a theologian) separately examined the clusters and suggested names to capture the overall theme of each cluster. The final cluster names were theistic/Western, mystical/subjective/practices, Islam, Christian/Evangelical, politics, conduct of life, and Indian.

The mystical/subjective/practices cluster and the conduct of life cluster were associated with positive sentiment, and the Islam cluster also had a slight positive association. The other clusters were associated with negative sentiment. The theistic/Western cluster and the Indian cluster were associated with “spirituality” and “religion” at near equal strengths. The Christian/Evangelical cluster and the conduct of life cluster were also associated with both terms but had a stronger association with “spirituality.” The mystical/subjective/practices cluster and the Islam cluster were only associated with “spirituality,” and the politics cluster was only associated with “religion.”

The researchers conclude that their data is consistent with a linguistic differentiation between religion as negative, morally prescriptive, and public versus spirituality as positive, life-enhancing, and private. They note, however, that the methodology used only provides a broad-stroke picture of the data and that more granular examination of the Twitter posts reveals varied and sometimes contradictory usage of both terms.

 

Further Exploration

The concept map generated for this paper was made from the most frequent 200 words in the data set, excluding English “stop words.” That was a new term for me, and it refers to words that appear frequently but don’t carry very much meaning (see https://smltar.com/stopwords.) Obviously, leaving those out allows for generation of a much more interesting concept map!

On the concept map itself, I noticed that the words closest to “spirituality” were “healing,” “connection,” and “soul,” while the words closest to “religion” were “freedom,” “politics,” and “race.” This seems consistent with the sense of “spirituality” as more private and “religion” as more public. At the same time, “freedom of religion” is a common phrase describing the U.S. first-amendment right, and “politics and religion” is a common phrase grouping both topics as inappropriate for general conversation, so I wonder if that could’ve skewed the results.

As far as I gathered from the paper, the Twitter posts specifically used the words “spirituality” or “religion,” not any related words like “spiritual” or “religious.” That means the phrase “spiritual but not religious” wouldn’t show up. It also seems that the words aren’t exactly grammatically equivalent. I might refer to “a religion” but not usually to “a spirituality” in casual conversation. Instead, I would refer to a spiritual “path,” “practice,” or “tradition.” I could also refer to a religious path, practice, or tradition. That makes me wonder if using the adjective forms would give different results, but that’s a rabbit hole for another day!

simple black-on-white images of Hindu aumkar, Buddhist wheel of dharma, Jainist ahisma, Sikh khanda, Jewish star of David, Christian cross, and Muslim star and crescent

Image credit: Nancystodd

https://commons.wikimedia.org/wiki/File:Icon-religion.svg


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